RBM adoption in India has grown faster than most other global markets over the past two years. This article shares data on RBM adoption in India, including smartphone interaction rates and campaign growth during major shopping events. Published on anantya.ai, it also explains why carriers like Jio, Airtel, and Vi are rolling out RBM support, giving marketers useful context before plan... https://anantya.ai/blog/what-is-rcs-messaging/