5 Key Features to Look for When Choosing a Real Estate CRM Not all CRMs are built for real estate workflows. The best CRM is not the one with the most features, but one that supports the entire sales journey from first inquiry to final closure. Prioritize the following features: 1. Centralized Lead Management A real estate CRM should capture and organize leads from all channel... https://brantfordindia.com/blog-detail/best-features-in-crm-for-real-estate-2026