The article deals with visual and verbal messages placed on the covers of weekly magazines. Rich in meanings. the message which combines the iconic and verbal elements makes it possible to analyse the relation between those two components as well as to examine multiple levels of the contents involved. The article presents examples of the iconicity of verbal messages. https://www.roneverhart.com/Craggy-Range-Sauvignon-Blanc-Te-Muna-Road-Vineyard-Martinborough-2022/